PSG and L'Oréal Group team up through 2028
Paris Saint-Germain and L'Oréal Group announce a strategic partnership through 2028. A first-of-its-kind alliance for the beauty giant, focused on innovation, performance and the collective.
Key takeaways
- Paris Saint-Germain and L'Oréal Group formalize a strategic collaboration through 2028 with L'Oréal as an official partner.
- "Vichy Laboratories" becomes the official skin and hair care partner, deploying scientific teams to the PSG Campus in Poissy for observational studies.
- Vichy products will be available daily at the PSG Campus and at the Parc des Princes.
- This marks L'Oréal's first ever collaboration with a football club, while PSG has more than 250 million followers on social media and L'Oréal operates in more than 150 countries.
Paris Saint-Germain and L'Oréal Group have formalized a strategic collaboration running through 2028, with the beauty group as a dedicated partner. Both entities, rooted in Paris, share a common ambition: to promote a contemporary vision of French excellence built on innovation, performance and team spirit.
Partnership overview
This partnership is a first for L'Oréal Group, which is joining forces with a football club for the first time in its history. It brings together two global leaders who share a culture of detail and continuous improvement. On the Paris Saint-Germain side, the most decorated club in France and two-time defending European champions, the influence extends beyond the pitch, with a community of more than 250 million followers on social media. L'Oréal, for its part, draws on science and creativity, with a presence in more than 150 countries and tens of thousands of employees.
Scientific dimension
The scientific dimension plays a central role in this partnership. At the PSG Campus, doctors, conditioning coaches and researchers are already working on a methodical approach to athlete performance. In parallel, L'Oréal's expertise in research and dermatology fuels product performance while contributing to well-being and confidence.
Brand integration and activities
The collaboration will take shape around the group's brands, notably Vichy Laboratories, which becomes the official "skin and hair care" partner. Recommended by more than 80,000 dermatologists worldwide, the brand will deploy its scientific teams to the PSG Campus in Poissy to conduct observational studies on skin health, scalp health, well-being and their links to performance. Vichy products will also be made available on a daily basis, at the Campus and at the Parc des Princes.
Female and male supporters are also concerned: L'Oréal's brands will offer experiences at matches blending sport, innovation, creativity and style, bringing this partnership to life beyond the pitch. Together, PSG and L'Oréal intend, through 2028, to showcase a shared idea of excellence driven by the collective.
Your questions, our answers
How long is the collaboration running?
Paris Saint-Germain and L'Oréal Group have formalized a strategic collaboration running through 2028.
Which brand becomes the official skin and hair care partner?
Vichy Laboratories becomes the official 'skin and hair care' partner.
What role does L'Oréal play scientifically in the partnership?
L'Oréal's expertise in research and dermatology fuels product performance while contributing to well-being and confidence.